It has been years in the making. Traditional banking
institutions have been fending off the threat of self-made
start-up fintech organisations since the concept of fintech
first made its way into our vernacular.
The fear was that one, or several, of these tiny upstarts
would wade their way into the financial services industry and
render many of the existing processes redundant. It wasn't that
an already established retail giant would muscle its way in and
take another enormous step in its masterplan to take over the
That threat, of course, is Amazon and Jeff Bezos, the
undisputed king of the online jungle.
It isn't a new...